Is your e-shop ready?
When customers find a mobile website or app confusing, they leave immediately with very low chances of ever returning.
Lately, Czech media reported that the most online purchases occur during common working hours from nine to five. Customers shop for clothes during lunch breaks or simply browse e-shops during lengthy group calls and meetings.
The data is clear. According to the Czech Trade and Tourism Association (SOCR ČR), 63% of orders last year were made from mobile devices, with a Mastercard survey indicating even 70%. Similar figures are reported by many other e-commerce players and providers of security and payment services. What does this mean for your e-shop? If you want to convert visits into completed purchases, your website must be highly optimized for mobile devices.
A well-optimized user interface design is crucial for shopping on small mobile screens. Google states that users form their first impression of a website in just 50 milliseconds. If customers find your mobile site or app unappealing or confusing, they simply leave for good. Whether a customer completes their purchase depends not only on your goods or services, but also on the following factors:
1. Simple navigation: Shoppers should be able to easily search and display items, add them to their cart, and complete purchases. They do not want to search for the main navigation features.
2. Responsive design: Customers do not like manually zooming in and out on your mobile website. Everything should adjust automatically according to the screen size from which they access your site or app.
3. Response speed: Images and graphic elements should be of sufficient quality with minimal data size, ensuring fast loading times even for customers with slower internet connections.
4. Seamless payment: Successful conversion ends with payment, so if you have a fully functional and optimized e-shop, it’s essential that your payment gateway also works smoothly. It should not appear suspicious and must offer preferred payment methods for mobile devices, including digital wallets.
Czechs most commonly pay for purchases by card, with approximately 70% of transactions done this way, while cash on delivery and standard bank transfers are declining. Meanwhile, the popularity of mobile digital wallets, like Apple Pay for iOS or Google Pay for Android, has significantly increased in recent years. According to data from PayU payment gateway for the Czech market, 44% of transactions paid with a card are made using these wallets.
PayU, as a leading and innovative payment solutions provider, offers a payment solution that supports popular payment methods and is mobile-friendly. Merchants have three options for integrating the gateway:
1. Paywall: The customer will be redirected to PayU’s responsive payment interface, adapted for all screen types after completing their order.
2. Transparent integration: In this case, the merchant retains their own interface, usually matching the design of their website and app, while PayU handles transaction processing.
3. Mobile SDK: This solution integrates the PayU payment gateway into merchants’ mobile applications. The gateway’s user interface can be fully customized to the specific e-shop’s design.
It’s clear that shopping via mobile phones is not a temporary trend, but a common practice that continues to grow. If e-shops address this at every stage of the shopping process – from focusing on good first impression to ensuring seamless payments – they can significantly boost conversions and encourage customer loyalty.
You can find all details about integration options of the PayU payment gateway here.